{"id":3248,"date":"2019-04-12T08:29:05","date_gmt":"2019-04-12T08:29:05","guid":{"rendered":"https:\/\/lody.it\/identita-familiare\/"},"modified":"2022-01-03T16:10:58","modified_gmt":"2022-01-03T15:10:58","slug":"identita-familiare","status":"publish","type":"page","link":"https:\/\/lody.it\/en\/cosa-facciamo\/family-business-management\/identita-familiare\/","title":{"rendered":"Family identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3248\" class=\"elementor elementor-3248\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eebe8c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eebe8c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e2d0c4\" data-id=\"0e2d0c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-064fffc elementor-widget elementor-widget-heading\" data-id=\"064fffc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.4 - 23-01-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Family identity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-273d665\" data-id=\"273d665\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4df332 elementor-align-right elementor-widget elementor-widget-breadcrumbs\" data-id=\"b4df332\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/lody.it\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07d99b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07d99b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f271459\" data-id=\"f271459\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b655fa8 elementor-widget elementor-widget-text-editor\" data-id=\"b655fa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.4 - 23-01-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3082\" src=\"https:\/\/lody.it\/wp-content\/uploads\/2019\/04\/Picture7-300x300.png\" alt=\"\" width=\"250\" height=\"250\" srcset=\"https:\/\/lody.it\/wp-content\/uploads\/2019\/04\/Picture7-300x300.png 300w, https:\/\/lody.it\/wp-content\/uploads\/2019\/04\/Picture7-1024x1024.png 1024w, https:\/\/lody.it\/wp-content\/uploads\/2019\/04\/Picture7-150x150.png 150w, https:\/\/lody.it\/wp-content\/uploads\/2019\/04\/Picture7-768x768.png 768w, https:\/\/lody.it\/wp-content\/uploads\/2019\/04\/Picture7.png 1202w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>All organizations have values<\/strong>, whether they are aware of them or not. In family businesses, Family Values and Company Values coexist. It is important to distinguish them so that there is no overlap between the two systems: the Family and the Company. If the identity of the family remains separate from that of the company, the former can continue to nourish the latter, strengthening it over time. This will facilitate the generational transition in the future.<\/p><p>\u00a0<\/p><p>In a family business, the founder has usually had a fundamental influence on the company&#8217;s culture and values, which are thus inevitably linked to those of the company. When company dynamics stifle these values, not only does the family suffer, but so does the company itself. It is therefore important to understand the role that values play in family businesses.<\/p><p>\u00a0<\/p><p>When values work, no one feels the need to declare them, but when an organization is facing change, they are important in understanding the direction in which it is moving. Without them, confusion can arise, processes slow down and negative consequences cascade throughout the organization.<\/p><p>\u00a0<\/p><p><strong>Values<\/strong> influence and govern the objectives we define, the choices we make, the behaviors and habits we adopt. They define the Company&#8217;s <strong>Identity<\/strong> and are the glue between <strong>Vision, Mission, Purpose and Strategy<\/strong>.<\/p><p>\u00a0<\/p><p>In order to <strong>strengthen the Identity<\/strong> and the <strong>Positioning of the Company<\/strong> on the market in a <strong>distinctive<\/strong> way compared to the Competitors, it is essential to work on a <strong>strategic<\/strong> <strong>alignment<\/strong> <strong>between the Company&#8217;s Strategy and People&#8217;s Behaviors<\/strong>, through a balance <strong>between Personal Values, Company Culture and Business and Performance Objectives.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791b8e7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"791b8e7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - 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